Claro Print, founded in 2010 and based in Glasgow, is one of a new breed of companies harnessing the online print market.
Although Claro Print is a relatively new company, the team comprises highly reputable printing experts with decades of experience. This in-house expertise ensures high quality print products that cover everything from business cards to brochures and printed promotional merchandise such as printed notepads and sticky note pads.
What they used before Satago
With no dedicated credit control team, the task of debtor chasing fell to Claro Print director James Mitchell. Previously a traditional approach was being used with invoice statements being sent to clients on a monthly basis with the inevitable follow-up phone calls to clients who had neglected to pay on time. Not surprisingly, James found this method of handling credit control to be too inefficient. Not only that, but Claro Print’s standard payment terms of 30 days were being stretched out to 60 days and beyond in many cases.
James Mitchell (Claro Print)
What they were looking for
A change was needed to improve cash flow. In order for Claro Print to operate efficiently in the online market a major overhaul of their credit control process was going to have to be put in place. The time spent actively chasing clients would have to be cut down significantly in order to free up time to build the business. What was needed was an affordable solution.
How do they use Satago?
The Satago integration with Sage One cloud accounting software allows Claro Print to automatically send monthly invoice statements. In addition, by setting up the automated email reminders, clients are advised of invoices as they approach their due date as well as on the due date and when they are overdue.
“We found that reminders sent a few days before the payment deadline make a huge difference in getting paid on time’. It’s not that most of our clients don’t want to pay but they rather forget about it. An automated invoice reminder brings the invoice back to their radar” James said.
Of course, the same templates are not suitable for all of Claro Print’s clients. For that reason, James customises the reminders and statements for individual clients, especially for those that are long-term customers with whom a special relationship exists.
For the majority of clients however, Claro Print choose to automatically add late payment fees as calculated by Satago, in line with the Late Payment of Commercial Debts Legislation. These reminders advise clients that once an invoice is overdue for more than two weeks, late payment fees will be added.
What did Satago change?
With Satago, James no longer worries about chasing payments or whether a client has forgotten to pay. Additionally, using Satago speeds up the payment process – Claro Print has seen a huge improvement, having moved from a situation where many clients held back payments for 60 days or more to a place where most clients pay on time. For those customers that do still exceed the due date James finds that the late fees warning sent 14 days after the due date proves to be very effective.
James has managed to cut down the time he spends on credit control and debtor chasing to less than an hour per week, adding “With Satago I have more time to grow our business instead of focusing on chasing debts.”