It’s Small Business Saturday so we hope you feel the support of your neighbours today as people prepare to spend their money with local businesses!
But what about the rest of the year? Whilst the awareness campaign is an invaluable initiative for Britain’s small and micro businesses, we must not forget that entrepreneurs need the support of their local community all year round!
This week on the Sage One blog, we’ll be providing you with daily tips and advice to help you make the most of your local community on Small Business Saturday, as well as every other day of the year. But because small businesses are not all about the high street, we’ll be focusing on tips for online activity, helping you keep in touch with your customers in the digital age.
After discussing social media strategies, SEO and apps, we thought we’d wrap up the week with a post showing you how Google Maps Business View presents a unique way to make your business stand out in local Google search. Imagine Google Street View, only with the ability to step inside businesses and take a look around.
In a nutshell, Google Maps Business View puts your business at the fingertips of potential customers, allowing them to take a virtual tour using any device, 24/7, 365 days a year.
It can help to raise awareness of your local business, and is particularly handy for reaching younger generations that rely on the Internet to find places to go and things to do.
So, does it really work? Businesses of all shapes and sizes are reaping in the benefits of Google Business View:
* Leekes Coventry store footfall is up by 20% year on year since launching their Google Business View
* Booking conversion rates for restaurants with a Business View taking part in NYY Restaurant Week were 50%, compared to 20% for those without
* Just for Dogs experienced a 50% increase in click through rate from Google search after publishing their business view
We’ve also been using it to help attract potential employees by letting them take a virtual tour of our global HQ in Newcastle (see below).
View Larger Map
Sounds like it’s definitely worth a try! And it couldn’t be simpler to implement. To get your own Google Business View, follow the below four steps:
1. Find a local Trusted Google Photographer on the Google Maps Business View website
2. Arrange the shoot at a time that suits you
3. Get your business photo-ready – remember this is the first impression you’re giving the world!
4. Sit back and relax – the photographer will take care of the rest
More tips and advice for local engagement are available in our free ‘Always On’ toolkit. Download now for expert advice on how to develop your local business relationships online.