Hiscox Insurance’s ‘DNA of an Entrepreneur‘ study of 3,500 owners or partners of small businesses has identified a new breed of business entrepreneurs dubbed ‘Generation Recession’.
Generation Recession is described as small and brave, more determined and likely to play an important role in boosting economic growth.
The infographic below also reveals some of the things that set small businesses started during the recession apart from their pre-recession counterparts including:
* The dominance of women as owners or partners
* Use of social media
* Focus on product innovation
* Increased revenue
* And optimism for the future