Jessica Ratty, Communications Manager at Crowdfunder UK shares her top tips for crowdfunding your business or project.
1. Identify and engage with your network
Crowdfunding is about reaching out to the community around you. In business this could be your current customers – or your future customers if you are launching a new product or brand.
Start close to home with your friends and family, talk to your loyal supporters and identify your wider network. You’ll need their support – so make sure to ask them to share your campaign when it’s up and running.
For example, Snact raised over £13,000 through Crowdfunder to expand their business which produces ‘fruit jerky made with 100% fresh fruit’. (See their campaign page at www.crowdfunder.co.uk/snact and video below).
2. Warm up your crowd
It’s time to get everyone excited. Let your crowd know you’ve got a great project in the pipeline. Share a few details; get your supporters ready to pledge. 90% of the work on your campaign should happen before you go live and start funding. That includes getting your biggest fans ready to pledge on the day you launch.
3. Great rewards
Make people want to pledge to your project not just to help you out but because they get something amazing in return: Rewards should be unique, great value, and non-geographical – appealing to everyone who is interested in your idea – making your project an exciting one to be a part of.
4. Plan – fail to prepare, prepare to fail
You need a plan, you need a team and you need to know who is doing what and when. Many of the most successful business crowdfunder campaigns have pledgers lined up before the launch date in order to drive momentum once the campaign is live.
It’s also a great idea to plan your social media, PR and marketing approach before you start so it’s plain sailing when your campaign launches.
5. Talk to your supporters
Communicate with your supporters, before, during and after your campaign. Say thank you for their pledges – keep them up to date with progress on your project, send out rewards quickly and keep talking to them – where is their money going, how is it helping your business? These supporters are your customers and you want them to come back again and again – maybe even supporting your next Crowdfunder campaign.
Download ‘The Crowdfundamentals’ guide
Click on the image below to download a handy guide full of tips on how to launch a project on the Crowdfunder.co.uk website.