Helping start-ups one Saturday at a time

4 years ago

Emma Jones (Founder of Enterprise Nation & Co-Founder of StartUp Britain)Guest blog by Emma Jones (Founder of Enterprise Nation and Co-Founder of StartUp Britain).

StartUp Saturday is a one day event offering the tools and techniques you need to work for yourself and become your own boss. It’s held on a Saturday to appeal to the many people who are doing what I refer to as ‘Working 5 to 9’ which means keeping hold of the day job and building the business at nights and weekends. It’s the very best way to start!

After successfully running in London for 18 months, StartUp Saturday is on tour in 2013, visiting Newcastle (27th July), Liverpool (7th September), Belfast (5th October), Edinburgh (26th October), Birmingham (2nd November) and London (23rd November), helping hundreds more people take their passion, hobby or skill and turn it into a way of making a living.

Here are a few of my observations from StartUp Saturday to date:

Niche is best – I’m always amazed by the variety of great ideas for businesses.  At the start of each StartUp Saturday we go around the room so each attendee can offer their idea or the StartUp they’re working on/business they are growing. In my last session, there was an aphrodisiac food blogger, leaf salad grower, home brewer, vintage wedding planner and funky decal maker. They all had business ideas that suited a particular audience, i.e. a niche, and they were fast becoming experts in their field.

With a little help from friends – At each StartUp Saturday there will be an attendee who has come along with their spouse/partner/mum/dad/sister. You get the message – many businesses start with help from a friend or family member. In the session we talk about how to widen that support network to include mentors, experts and peers.

Confidence from the crowd – Some StartUp Saturday attendees arrive a little unsure about the practicalities of setting up a business or the scale of their idea. They leave brimming with confidence as they discover they are not alone and others are embarking on this entrepreneurial journey too. I see it happen before my eyes; connections are formed and confidence levels rise as attendees feel connected by their shared mission!

For me, StartUp Saturday is an opportunity to celebrate the entrepreneurial spirit that is alive and well in Britain and to offer a helping hand to those who take the best decision of their life; to start a business and become their own boss. It’s not bad at all for a Saturday job!

What you’ll learn from StartUp Saturday

Interested? You only need to attend one class and in that time, you’ll learn…

  • How to uncover your BIG Idea and research the market
  • 5 points to include in a business plan
  • The must-do’s – register the company and protect your brand
  • Straightforward finance and easy budgeting techniques
  • Set-up tips on office tech, furnishings & fashion!
  • All things web – building a home online
  • Simple sales roadmap and cold-calling made easy
  • Make some noise! Successful marketing on a budget
  • 5 essential social media tools and how to make the most of them
  • Team work – how to grow the business without outgrowing the home

The ticket price includes a free ‘StartUp Kit’ book by Emma Jones worth £12.99 which includes over £500-worth of savings on business essentials, plus coffee and cake. Whether you attend a StartUp Saturday event or not you can download a free eBook version of Emma’s book by clicking on the image in the top right hand corner of this page.

Special Offer for Sage One readers!

Register for a StartUp Saturday event for the reduced price of £25 (usually £30) using the promotion code ‘SAGE’ at www.enterprisenation.com/event/startupsaturdaytour