by Mark Reed of Prysm Group.
Starting a business is no walk in the park, we all know that. But over the last 14 years, free business resources have mounted up, with The Business Startup Show becoming a beating drum for enterprise.
Last week, the event brought together 20,000 business owners, entrepreneurs and start-ups, providing access to everything needed to start, grow or improve their business.
London’s Olympia was packed to the rafters with information, inspiration, tools, resources, seminars, workshops, and so much more – making the event one of the most successful to date.
So what is it about enterprise that is so appealing? And what key things did we learn from the show?
1. Old ideas are the best ideas
James Caan took to the lectern last week, speaking passionately to audiences about the importance of sounding out ideas, whilst he also reiterated a piece of advice often shot at budding entrepreneurs, “sometimes, the best business ideas aren’t innovative or different, they’re just recycled ideas done better”.
2. Social media still reigns
Social media remains a hugely underestimated form of marketing for SMEs and start-ups alike and that thirst for better knowledge of these game-changing platforms has never been more evident than at The Business Show. Visitors spilled out of LinkedIn seminars, filled workshops on Google and queued to see the specialist exhibitors.
3. Networking takes many forms
Four separate networking areas made last week’s event the most connected Business Show yet. Business owners were around every corner, furiously dispensing business cards, swapping details and forging new strategic partnerships.
4. Finding investment is dead easy
With two pitching platforms at The Business Show, visitors were able to source the finance needed for starting up and growth, but to find out where they should be looking. And, with a theatre hall delivered by Natwest, the information and opportunities at the show were more than ever. Start-Up Loans were also at the show, promoting their Government-backed funding for 18-24yr old entrepreneurs.
5. Enterprise has never been more fashionable
Forever appending, changing and adapting to meet the needs of business owners and entrepreneurs, The Business Show has evolved to become the UK’s biggest business event, and it shows no signs of slimming down. The Business Startup Show at Excel London on 6-7 June 2013 will almost certainly break all records of attendance for a business show (again)!
Related link: Sage One at The Great British Business Show 2012 by Keith Arkle (Commercial Development Manager, Sage One).